Abigail WEAver

Brand Strategist

Influencer Expert

Campaign Consultant

Social Media Maven

Pop Culture Fiend

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For over seven years, I’ve helped
brands tell compelling stories by
tapping into global trends,
consumer behavior and pop
culture. I specialize in building
and delivering adaptable, creative
strategies that don’t just capture
attention — they drive results.

Outside of work, you’ll often find
me experimenting in my Brooklyn
kitchen, hunting through vintage
stores, or pushing the limits of
my screentime.

“Abi is a strategic, integrated marketer who brings holistic thinking to every workstream—whether it’s
developing an influencer strategy, shaping a brand partnership, or executing a full-funnel activation. She
anticipates challenges before they arise and balances expertise informed perspectives with an openness
to other perspectives. She is egoless, thoughtful, and knows when to bring a sense of humor to a situation.”

- Ann Newland, Global Head of Content Commerce & PR at Wayfair

“I've been most impressed by Abi's creativity. She has cultural insights from her time deeply embedded in
cultural communities, providing invaluable counsel, niche opportunities that appeal to the masses and
shiny creative concepts that really move the needle.”

- Dana Balch, Director of Communications at Tubi

“Abi models exceptional leadership, with a deep understanding of her craft, a strategic mindset, and the
ability to challenge the status quo while delivering results. Her client manner is rare for a specialist— calm,
thoughtful, and effective. She’s also a true team player who drives culture through her actions, inspiring
others to follow.”

- Vikki Chowney, Global Head of Influencer at Burson

ABOUT ME

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Portfolio

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• Built integrated influencer strategies to meet client growth objectives and
  drive brand recognition
• Led US Influencer team across all CPG, Tech, Retail, Beauty, Travel and
  Wellness clients
• Owned vendor relationships for reporting, payment and influencer contracting
• Accounts: LG Electronics, WBA, All Nippon Airways, P&G, Pfizer, Adidas, Lindt,
  Glanbia, Mizkan, Spotify, Bose, Hill’s Pet Nutrition and more
• Selected Achievements:
  • Built multi-faceted LG influencer strategy and “Life’s Good” archetype
  • Created No7 Beauty ambassador program with 350+ partners
  • Crafted Spotify “Insiders” - an organic influencer ecosystem for Wrapped
  • Launched ANA’s “Live Your Japan,” - a digital, influencer and paid social
    culinary forward travel campaign

Senior Influencer + Partnerships Strategist

• Led influencer strategy across numerous integrated agency teams
• Collaborated with retail partners, Target and Walmart, to create marketing
  programs that drove scale of new products
• Accounts: Walgreens, No7 Beauty, Spotify and Pfizer

VP, US Influencer + Partnerships Lead

HILL & KNOWLTON

2022-2024

NYC

• Partnering with brands to design and lead digital-first strategies
• Capabilities: influencer, organic & paid social and celebrity partnerships
• Current clients include CPG and Streaming

GOLIN

• Determined channel strategy, wrote creative briefs and vetted talent according
  to audience demographics and industry KPIs
• Led contract negotiation for influencer and celebrity ambassadors
• Executed data-driven campaigns on Instagram, TikTok, Facebook and YouTube
• Accounts: Neutrogena, Clean & Clear, Ferrero, Kinder and Pure Leaf

2021

NYC

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